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KIlani Jewellery

Creative Director, 4yrs

  • End‑to‑end luxury campaigns (concept → production) across social, print, and retail.

  • Led 5‑person photo/video team, shipping 5 “cinematic‑luxury” assets every week.

  • Built an in‑house 3D pipeline for faster, richer creative iteration.

  • Authored a 7 piece marketing campaign that facilitated Kilani’s Toronto Raptors partnership.

  • IG Reels: 3 M organic views, +160 % followers, over 4 years.

Toronto Raptors

(In partnership with Kilani Jewellery)

  • Arena Creatives: Led Kilani’s full‑venue takeover at Scotiabank Arena—360° LED ribbons, 8K Jumbotron, concourse, while meeting MLSE’s stringent brand‑compliance guidelines.

  • Seasonal campaigns: Rolled out Valentine’s and Christmas screen packages to keep arena content fresh year‑round.

  • TV spots: Concepted & directed athlete‑driven commercials, from pre‑production through final broadcast delivery.

  • Output pace: Shipped all motion loops and broadcast assets in < 6 weeks, on schedule and fully MLSE‑approved.

Vodz beverage family

  • Visual language: Authored complete brand guidelines for two new RTD lines—naming, logos, typography, colour system, flavour iconography, and photo style.

  • Can & pack design: Created shelf‑popping 355 ml can wraps and multipacks that lock up seamlessly with the master VODS look.

  • 3D mock‑ups: Rendered photoreal cans, cartons, and point‑of‑sale displays for social, e‑commerce, and stakeholder previews.

  • Pitch sheet: Crafted a single‑page, retail‑ready sell‑sheet distilling strategy and key visuals into a punchy, buyer‑friendly snapshot.

altobello

  • Video storytelling: Produced a compelling video showcasing Alto Bello’s craftsmanship and the artistry behind his luxury fur coat trade.

  • Product photography: Captured high-quality images of his fur collections, highlighting the intricate details and elegance of each piece.

  • Brand elevation: Leveraged both video and photography to enhance Alto Bello’s brand presence, ensuring a cohesive and luxurious visual narrative across platforms.

Folium Greens

  • Ground‑up identity: Logo, leaf monogram, lush green palette, and type system.

  • Brand touchpoints: Eco box tape, pot tags, and collectible info‑trading cards.

  • Shopify rollout: Custom‑styled theme, SEO‑tuned copy, plug‑and‑play assets.

  • Studio still‑life shots: Hero plants lit and color‑matched for a consistent, collector‑grade look.

WIld hog customs

  • Ground‑up identity: Logo, leaf monogram, lush green palette, and type system.

  • Brand touchpoints: Eco box tape, pot tags, and collectible info‑trading cards.

  • Shopify rollout: Custom‑styled theme, SEO‑tuned copy, plug‑and‑play assets.

  • Studio still‑life shots: Hero plants lit and color‑matched for a consistent, collector‑grade look.

my field

  • Ground‑up identity: Logo, leaf monogram, lush green palette, and type system.

  • Brand touchpoints: Eco box tape, pot tags, and collectible info‑trading cards.

  • Shopify rollout: Custom‑styled theme, SEO‑tuned copy, plug‑and‑play assets.

  • Studio still‑life shots: Hero plants lit and color‑matched for a consistent, collector‑grade look.

imperial av

  • Ground‑up identity: Logo, leaf monogram, lush green palette, and type system.

  • Brand touchpoints: Eco box tape, pot tags, and collectible info‑trading cards.

  • Shopify rollout: Custom‑styled theme, SEO‑tuned copy, plug‑and‑play assets.

  • Studio still‑life shots: Hero plants lit and color‑matched for a consistent, collector‑grade look.

Mania Contemporary Arts

  • Ground‑up identity: Logo, leaf monogram, lush green palette, and type system.

  • Brand touchpoints: Eco box tape, pot tags, and collectible info‑trading cards.

  • Shopify rollout: Custom‑styled theme, SEO‑tuned copy, plug‑and‑play assets.

  • Studio still‑life shots: Hero plants lit and color‑matched for a consistent, collector‑grade look.

Cannabis Industry promo videos

  • Ground‑up identity: Logo, leaf monogram, lush green palette, and type system.

  • Brand touchpoints: Eco box tape, pot tags, and collectible info‑trading cards.

  • Shopify rollout: Custom‑styled theme, SEO‑tuned copy, plug‑and‑play assets.

  • Studio still‑life shots: Hero plants lit and color‑matched for a consistent, collector‑grade look.